Expert Myanmar    Food & Beverage Digital Marketing Strategist

Your dedicated partner in profitability. I combine deep market analysis with creative digital frameworks to solve your pain points and fill your seats.

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The Intersection of Hospitality and Digital Marketing Strategy

As a Digital Marketing Strategist specializing in F&B, I see the same mistakes repeated by restaurant owners daily. They rely on "hope marketing"—posting a few photos and hoping for a rush. But hope is not a strategy. To fill seats in today's algorithmic world, you need a system. You need a digital ecosystem that connects your kitchen to the customer’s smartphone.

I am Ni Htoo Kyaw. I am not just a marketer; I am a strategist with a Master’s degree in Digital Marketing from Harbour.Space University and years of operational experience in the hospitality sector. I bridge the gap between creative storytelling and hard business data.

 

Marketing with an Operation Management’s Mindset

Most marketing agencies don't understand what happens during a Friday night dinner rush. They don't understand food costs, table turnover rates, or the pressure of perishable inventory.

I do

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My background is rooted in the reality of running hospitality businesses

  • I’ve managed franchises: As a Digital Marketing Manager for Happy Bar Franchise, I didn't just run ads; I managed operations and team training to ensure the digital promise matched the in-store reality.

  • I’ve sold rooms: At Platinum Ten Mile Hotel, I worked in Sales & Marketing, building relationships with corporate clients and travel agencies.

  • I’ve launched brands: As a Project Lead for Top Food & Beverage Consult, I coordinated the chaotic process of opening new venues, ensuring marketing timelines aligned with operational readiness.

I don't offer "fluff." I offer marketing strategies that respect your operations and drive ROI.

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Comprehensive Digital Marketing Solutions for F&B

I view your digital presence as a four-legged stool. If one leg is missing, the strategy collapses.

1. Social Media Management

Building Loyalty Loops Social media is not a billboard; it is a conversation. Many brands focus on "Vanity Metrics" (likes), but I focus on "Sanity Metrics" (engagement and footfall). Drawing on my success with Happy Bar, where I grew the follower count by over 1,500+, I build community-first strategies.

  • What I do: Content calendars, community management, and franchise-grade scaling.

  • The Result: A loyal digital tribe that converts into repeat customers.

2. Search Engine Optimization (SEO)

Dominating the "Near Me" Search When hunger strikes, 80% of customers turn to Google. If you aren't in the "Local Pack" (the top 3 map results), you are invisible. I use data analysis to ensure your venue appears exactly when high-intent customers are searching.

  • What I do: Google Business Profile optimization, menu keyword integration, and technical site audits.

  • The Result: capturing customers at the exact moment of decision.

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3. Branding & Strategy

Defining Your Unique Flavor Great food needs a great story. Whether you are a fine-dining establishment or a street food franchise, your brand identity determines your price point and your audience. My experience managing multiple brands at Top Food & Beverage Consult allows me to craft distinct, memorable identities.

  • What I do: Brand voice development, visual identity consultation, and launch strategy.

  • The Result: A cohesive brand that stands out in a saturated market.

4. Photo & Video Production

Cravings at First Sight In the hospitality industry, customers eat with their eyes first. I combine creative direction with technical skills to produce assets that stop the scroll.

  • What I do: Food photography, short-form video (Reels/TikTok), and Canva design.

  • The Result: Visuals that make viewers hungry.
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TESTIMONIALS

What My Clients and Instructors  Say....

Unlike many marketers who only care about 'likes,' Ni Htoo understands the bottom line. During his time with us, he analyzed market trends to identify real business opportunities and built direct relationships with corporate clients. He was instrumental in securing consistent bookings for our conferences and banquets. He brings a sales-first mindset to digital marketing."

Alice Min Min _ Former Ten Mile Hotel GM-1
General Manager-Ten Mile Hotel ( Platinum Ten Mile Hotel ) Alice Min Min

Launching new restaurant concepts requires precision, and Ni Htoo was our go-to strategist. As our Project Digital Marketing Lead, he successfully managed the marketing for multiple food and beverage brands simultaneously. He bridged the gap between creative vision and operational reality, coordinating cross-functional teams to ensure every launch was executed perfectly. He is a true operator-marketer.

GM Top Business Consultant-1
Director, Top Food & Beverage Consult and Management Kyaw Thet Tun Kelvin

Marketing means nothing if the operations can't support it. Ni Htoo understands this perfectly. When managing our bubble tea franchise, he went beyond the screen to train our staff on digital customer service protocols. He ensured our online reputation was managed flawlessly, creating a seamless experience from the Facebook comment to the counter

Thet Htet Tin
Digital Marketing Strategist Thet Htet Tin

Ni Htoo, you were a great contributor to class and to your team. Your team went above and beyond because you had to coordinate with a real client, I appreciate all of the work you put into your project.

Stephanie
CEO, Crackerjack Marketing Social Media, Content Marketing & Influencer Marketing Stephanie Schwab

Good performance on the Lazada product page and during the final presentation. You showed to have good analytical skills.

Kelly Hezemans
Managing Director at iBOOST ONLINE Kelly Hezemans

THE GROWTH FRAMEWORK

To reach your word count and establish authority, we include an educational section here.

Digital Adult _ Ni Htoo Kyaw F&B Digital Marketing Strategist

Proven Results in the Real World..............

  • Client: Happy Bar Franchise (Bubble Tea & Drinks).

  • The Challenge: A local franchise needed to standardize its marketing and grow its digital footprint.

  • The Solution: I implemented a centralized social media strategy and trained staff on digital protocols.

  • The Outcome: We increased the follower count by 1,500+ and significantly boosted engagement.

  • Client: Top Food & Beverage Consult.

  • The Challenge: Launching new bar and restaurant concepts in a competitive market.

  • The Solution: I acted as the Project Digital Marketing Lead, coordinating creative visuals and targeted content delivery.

  • The Outcome: Successful launches with high "Day 1" footfall and immediate brand recognition.

  • Client: Platinum Ten Mile Hotel

  • The Challenge: securing consistent corporate bookings for a 58-room hotel.

  • The Solution: I analyzed market trends and built direct relationships with travel agencies and corporate clients.

  • The Outcome: Secured consistent bookings for conferences and banquets.
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DETAILS

The Difference Between "Doing" and "Thinking"

There are thousands of freelancers who can "post to Instagram" for you. But F&B Digital marketing demands more.

1. Cross-Functional Communication I have worked in environments where the kitchen, the bar, and the floor staff all have different priorities. I know how to communicate across these functions to ensure marketing supports operations, rather than hindering them.

2. Crisis Management In F&B, things go wrong. A bad review, a service failure, a supply chain issue. My experience in managing online reputation means I know how to handle a crisis professionally, turning a negative into a positive.

3. Academic Rigor Currently studying for my Master of Digital Marketing, I am constantly researching the latest global trends. I bring international best practices to your local business.

Frequently Asked Questions (FAQ)

Common Questions About F&B Marketing

Do you only work with restaurants?

My primary expertise is in Food & Beverage (Restaurants, Bars, Cafes) and Hospitality (Hotels, Hostels). My experience with Platinum Ten Mile Hotel gave me deep insight into the hotel marketing sector, while my work with Happy Bar honed my skills in retail F&B.

Can you help us launch a new brand?

Yes. Launch strategies are a specialty of mine. Having served as a Project Digital Marketing Lead, I understand the timeline required to build hype before you open your doors.

Do you handle the photography?

Yes. I offer content creation services including photography, basic video editing, and Canva design. For large-scale commercial shoots, I can also coordinate with external production teams.

How do you measure success?

We look at metrics that matter: Engagement rates, follower growth (like the 1,500+ growth I achieved previously ), and most importantly, reach within your local area.